Where is the majority of global marketing research conducted?
A) Overseas
B) In the developing countries
C) Africa
D) In the industrialized nations of the world

Question

Quizplus · Accepted Answer

The majority of global marketing research is conducted in the industrialized nations of the world, such as the United States, Canada, Japan, and Western Europe. These countries have more developed economies and consumer markets, making them attractive for companies conducting research. Additionally, they have well-established research institutions and infrastructure, making it easier to conduct research.

Where Is the Majority of Global Marketing Research Conducted