Firms may organize their operations using the customer structure, especially if the customer groups they serve are dramatically different.

Question

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If a firm serves dramatically different customer groups, it is more efficient to organize its operations using the customer structure, where each customer group has its own separate division or department focused on serving the specific needs of that group. This allows for a more personalized approach and better understanding of each group's unique demands.

Firms May Organize Their Operations Using the Customer Structure, Especially