The ideal number of participants in a focus group is:
A) 8-12.
B) exactly 100.
C) one user of each of the brands in the family.
D) 4, representing children, teenagers, adults, and seniors.

Question

Quizplus · Accepted Answer

The ideal number of participants in a focus group is typically 8-12. This allows for a diverse range of perspectives and ensures that everyone has a chance to participate and share their opinions. Having too many participants can make it difficult to facilitate a productive discussion, while having too few may not provide a broad enough sampling of opinions.

The Ideal Number of Participants in a Focus Group Is