Promotional materials-samples, catalogs, product brochures are considered an advertising expense and are not a part of the personal selling budget.

Question

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Promotional materials such as samples, catalogs, and product brochures are often considered part of the personal selling budget because they are direct selling tools used by sales representatives to engage with and persuade potential customers.

Promotional Materials-Samples, Catalogs, Product Brochures Are Considered an Advertising Expense