Scenario 2-1
Golf America is a small, national golf company that owns and operates two dozen golf courses in sunbelt cities in the Southwest, Texas, Florida and North Carolina. The company prides itself on buying older courses and investing in them to increase membership, outside play, and update the facility. Members of existing clubs see tremendous changes in grounds, landscaping, food service and golf amenities when Golf America assumes ownership and management responsibilities. In each market in which it owned and operates, Golf America engages a marketing group or agency to assist with communications and promotions.
-(Scenario 2-1) Golf America just purchased a new golf course in Palm Springs. The course has long been the home of a "celebrity" golf tournament that in recent years has not been well attended. In order to spur interest in the tournament, Golf America decides to hire Golf Events & Tournaments, Inc. Which type of agency has Golf America hired for this project?

Question

Quizplus · Accepted Answer

Golf America has hired a Promotion Agency, specifically Golf Events & Tournaments, Inc., to assist with communication and promotion of the celebrity golf tournament. The goal is to increase attendance and interest in the tournament. Promotion agencies specialize in creating and implementing promotional and marketing campaigns to help clients achieve their desired goals.

Scenario 2-1 Golf America Is a Small, National Golf Company That Owns