Semantic differential scales measure attitudes with sets of bipolar adjective sets.

Name: Semantic differential scales measure attitudes with sets of bipolar adjective sets.
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Question

Quizplus · Accepted Answer

Semantic differential scales indeed measure attitudes with sets of bipolar adjective sets. The respondent is asked to indicate their position on a scale between two opposite adjectives (such as happy-sad or good-bad), which can help to measure the strength and direction of their attitude towards a particular object or topic.

Semantic Differential Scales Measure Attitudes with Sets of Bipolar Adjective