The following is/are true about focus groups:
A) Large numbers of people may participate at one time
B) Focus groups are often used to test people's perceptions to new products
C) Many people can be quickly surveyed using this technique
D) All of the above are true

Question

Quizplus · Accepted Answer

Focus groups are often used to test people's perceptions to new products. Option A is incorrect because focus groups typically involve a small number of people (usually no more than 10). Option C is also incorrect because focus groups are not meant for surveying a large number of people quickly, but rather to gather in-depth qualitative information from a small group.

The Following Is/are True About Focus Groups