Match
-If a member of the target has had a great experience with a brand, then let them do the talking with this eye stopping headline style.
A) Niche Marketing
B) Free Standing Inserts
C) Headline
D) Perforations
E) Curiosity
F) Guarantee
G) Warranties
H) Metaphors
I) Subheads
J) Direct
K) Major Benefit Promise
L) Play on Words
M) Body Copy
N) Question
O) Simile
P) Product Name
Q) Overline
R) Announcement
S) Reason-Why
T) Detail Copy
U) How-To
V) Testimonial
W) Underline
X) Humor
Y) Command
Z) Practical Advice
AA) Copy Breaks
AB) Sexual Images
AC) Coupons
AD) Problem/Solution
AE) Reminder
AF) Flag
AG) Scarcity
AH) Order Forms
AI) Slice of Life
AJ) Fantasy
AK) Warning
AL) Talking Head
AM) Personal Benefits
AN) Analogies
AO) Product as a Star
AP) Inherent Drama
AQ) Narrative
AR) Price Point
AS) Authoritative

Question

Quizplus · Accepted Answer

Testimonials are a powerful way to showcase a brand's positive experiences. Using a headline style that emphasizes the words of a satisfied customer can be eye-catching and convincing.

Answer: AD
 The problem/solution approach can be effective in addressing a target market's pain points and offering solutions. Using a headline style that frames the brand as the solution to a common problem can be attention-grabbing.

Answer: K
 Highlighting a major benefit promise in the headline can pique the interest of the target market and entice them to read more. The headline should be straightforward and make a specific promise of a benefit that the brand can deliver.

Answer: AC
 Coupons can be a powerful incentive to encourage target customers to try a brand or product. A headline that emphasizes the value of the coupon and the direct benefit to the customer can be effective in driving sales.

Answer: AB
 While sexual images may be attention-grabbing, they can also be off-putting to certain target audiences and may not align with a brand's values. It's important to consider the potential impact before using this tactic.

Answer: Q
 A narrative approach can be effective in engaging the target market and creating an emotional connection with the brand. Using a headline style that sparks curiosity or sets the stage for a compelling story can be effective in drawing in the reader.

Match -If a Member of the Target Has Had a Great