Match
-The blocks of copy found on ads that sells the sizzle of the brand.
A) Niche Marketing
B) Free Standing Inserts
C) Headline
D) Perforations
E) Curiosity
F) Guarantee
G) Warranties
H) Metaphors
I) Subheads
J) Direct
K) Major Benefit Promise
L) Play on Words
M) Body Copy
N) Question
O) Simile
P) Product Name
Q) Overline
R) Announcement
S) Reason-Why
T) Detail Copy
U) How-To
V) Testimonial
W) Underline
X) Humor
Y) Command
Z) Practical Advice
AA) Copy Breaks
AB) Sexual Images
AC) Coupons
AD) Problem/Solution
AE) Reminder
AF) Flag
AG) Scarcity
AH) Order Forms
AI) Slice of Life
AJ) Fantasy
AK) Warning
AL) Talking Head
AM) Personal Benefits
AN) Analogies
AO) Product as a Star
AP) Inherent Drama
AQ) Narrative
AR) Price Point
AS) Authoritative

Question

Quizplus · Accepted Answer

Body copy is the main block of text on an ad that conveys the message and sells the product or brand.

Answer: K
 Major Benefit Promise is a statement that highlights the main benefit of using the product or service and is usually featured prominently on the ad.

Answer: I
 Subheads are smaller headings that break up the body copy and help organize the message, making it easier for the reader to understand.

Answer: S
 Reason-Why copy is used to provide logical arguments and reasons why the reader should purchase the product or service, often with statistics or facts to back up the claims.

Answer: V
 Testimonials are endorsements from satisfied customers or experts that add credibility and social proof to the claims made by the ad.

Answer: AD
 Problem/Solution copy identifies a problem or need that the customer has and presents the product or service as the solution.

Answer: AS
 Authoritative copy presents the product or brand as an expert in its field, using technical or industry-specific language to establish credibility and expertise.

Match -The Blocks of Copy Found on Ads That Sells the the Sizzle