Match -Another Idea Generation Technique That Asks the Creative Team to to Imaginably

Match
-Another idea generation technique that asks the creative team to imaginably compare the client's brand to that of the competition, and/or use ideas from outside people such as the account team to give their creative thoughts and even improvisation.

A) Word List
B) Brainstorming
C) Exaggerations, Interruptions, and Rejections
D) Inherent Drama
E) Charades
F) Mindmapping
G) Laddering
H) Creative Team
I) Starbursting
J) 180-Degree Brainstorming