___ refers to a tendency to continue investing time, money, and energy in something despite evidence that it is not working.
A) Sunk cost
B) Negativity bias
C) Overconfidence
D) Escalating commitment

Question

Quizplus · Accepted Answer

Escalating commitment refers to the tendency to continue investing resources into a failing decision or project even though the evidence clearly indicates that it will not succeed. The more resources invested, the harder it becomes to abandon the project, leading to a potentially large loss of time, money, and energy.

___ Refers to a Tendency to Continue Investing Time, Money