What is a customer journey map?
A) A graphical representation of a Customer's story in relation to the company
B) A map showing all of the locations a customer goes to on a typical day
C) Profile showing a customer's personality
D) A graphical representation of the different CRM issues with customers

Question

Quizplus · Accepted Answer

A customer journey map is a visual representation of a customer’s experience with a brand from the initial contact through the purchase and beyond. It outlines each touchpoint the customer has with the brand and helps the company better understand and improve the customer experience.

What Is a Customer Journey Map