Using Perrow's framework, in which category would you most likely find the public relations department of Dow Chemical Co., the outreach arm for all media and community relations?
A) Craft
B) Nonroutine
C) Engineering
D) Routine

Question

Quizplus · Accepted Answer

The public relations department of Dow Chemical Co. is most likely to be found in the nonroutine category of Perrow's framework. This is because the department's work is highly unpredictable and requires a great deal of creativity and flexibility. The department must be able to respond quickly to changing events and to develop and implement effective communication strategies.

Using Perrow's Framework, in Which Category Would You Most Likely