The focus strategy:
A) Is known for its creative flair, with thinking "out of the box."
B) Utilizes strong central authority.
C) Involves detailed control reports for targeting areas of emphasis.
D) Concentrates on a specific regional market or buyer group.

Question

Quizplus · Accepted Answer

The focus strategy involves concentrating on a specific regional market or buyer group, as opposed to trying to target a broad market. This allows for a company to better meet the unique needs and preferences of that specific group, leading to a competitive advantage in that market. Option A is referring to a creative thinking approach, which is not necessarily exclusive to the focus strategy. Option B is more indicative of a centralized organizational structure, which may or may not be utilized in conjunction with the focus strategy. Option C refers to a control system, which may be used in any marketing strategy.

The Focus Strategy