The FTC now follows the "modified" ignorant consumer standard and protects only those cases of foolishness that are committed by significant numbers of people.

Question

Quizplus · Accepted Answer

The FTC uses a "modified" ignorant consumer standard, which considers the perspective of a reasonable consumer but also protects against practices that could mislead a significant number of less sophisticated consumers.

The FTC Now Follows the "Modified" Ignorant Consumer Standard and Protects