According to Keith Davis, in addition to considering potential profitability, a business must weigh the long-range social costs of its activities as well. Only if the overall benefit to society is positive should business act.

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Keith Davis argued that businesses should consider the long-range social costs of their activities and act only if the overall benefit to society is positive, which aligns with the concept of social responsibility in business.

According to Keith Davis, in Addition to Considering Potential Profitability