Millie needs to research customer reactions. She should consider a blog because blogs can produce unbiased consumer feedback more quickly and cheaply than familiar techniques like focus groups and surveys.

Question

Quizplus · Accepted Answer

Blogs can provide a platform for consumers to leave feedback in an open and honest way, without the pressure of being part of a focus group or filling out a survey. Additionally, the cost of setting up and maintaining a blog is often cheaper than conducting traditional research methods.

Millie Needs to Research Customer Reactions