Sales messages are most effective if they follow the AIDA strategy. What are the four parts of the AIDA strategy?
A) Audience, investigate, develop, analysis
B) Aggressive, indirect, direct, assertive
C) Analyze, interpret, define, adapt
D) Attention, interest, desire, action

Question

Quizplus · Accepted Answer

AIDA stands for Attention, Interest, Desire, and Action, which are the four parts of a successful sales message. Firstly, the message must capture the audience's attention, then stimulate their interest in the product or service, create a desire to own it, and finally prompt them to take action by making a purchase.

Sales Messages Are Most Effective If They Follow the AIDA