The most basic benefit of marketing channels is _____ where channels reduce the number of contacts necessary to exchange products.
A) host reduction
B) time efficiency
C) contact efficiency
D) spatial realignment
E) accumulation

Question

Quizplus · Accepted Answer

Marketing channels provide contact efficiency by reducing the number of contacts necessary to exchange products. This means that intermediaries in the channels help to bridge the gap between the manufacturer and the end consumer, making it easier and more efficient for products to be distributed and sold. Host reduction, time efficiency, spatial realignment, and accumulation are not the most basic benefit of marketing channels.

The Most Basic Benefit of Marketing Channels Is _____ Where