_____ divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics.
A) Disintermediation
B) Social networking
C) Market segmentation
D) Market augmentation

Question

Quizplus · Accepted Answer

Market segmentation divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics such as age, gender, income, education, and ethnicity. Disintermediation refers to the elimination of intermediaries between producers and consumers, social networking refers to the use of online platforms for connecting with others, and market augmentation refers to expanding the market for existing products or services.

_____ Divides the Pool of Potential Customers into Subgroups Usually