Which of the following theories explains how a new idea or product gains acceptance and spreads through a specific population or subset of an organization?
A) The diffusion of innovation theory
B) The contingency theory
C) The public choice theory
D) The two-factor theory

Question

Quizplus · Accepted Answer

The diffusion of innovation theory explains how new ideas or products are adopted and spread through a specific population or organization. It identifies different categories of adopters, including innovators, early adopters, early majority, late majority, and laggards, and explains the factors that influence their decision to adopt or reject a new idea or product. The theory has been widely used in various fields, including marketing, technology, and public health.

Which of the Following Theories Explains How a New Idea