Test markets are used for all of the following except:
A) study promotions and premiums.
B) test emotional reactions to marketing campaigns.
C) set prices.
D) study new product acceptance.

Question

Quizplus · Accepted Answer

Test markets are typically used to study promotions, set prices, and assess new product acceptance, but they are not specifically designed to test emotional reactions to marketing campaigns.

Test Markets Are Used for All of the Following Except