Advertising is the most difficult part of the IMC program to evaluate for all of the following reasons except:
A)a delayed impact of the ad.
B)consumers changing their minds while in the store.
C)the consumer price index changes.
D)brand equity considerations.

Question

Quizplus · Accepted Answer

The consumer price index changes have no direct impact on the evaluation of advertising effectiveness. The other options (delayed impact of the ad, consumers changing their minds while in the store, and brand equity considerations) are all factors that can make it difficult to evaluate the impact of advertising.

Advertising Is the Most Difficult Part of the IMC Program