Which type of evaluation method can provide clients and advertising agencies with an idea when "wear-out" effects are starting to occur?
A) ad tracking research
B) copytesting
C) cognitive neuroscience
D) emotional reaction tests

Question

Quizplus · Accepted Answer

Ad tracking research is the best choice as it involves continuous monitoring and measuring the impact and effectiveness of an advertising campaign over time. This method can help identify when "wear-out" effects are starting to occur by tracking changes in consumer attitudes and behavior towards the campaign.

Which Type of Evaluation Method Can Provide Clients and Advertising