According to the principles of position advertising copytesting (PACT), multiple exposures to an advertisement are essential to obtain accurate results.

Name: According to the principles of position advertising copytesting (PACT), multiple exposures to an advertisement are essential to obtain accurate results.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

PACT does not specifically require multiple exposures; it focuses on ensuring that the testing conditions are realistic and that the measures used are reliable and valid.

According to the Principles of Position Advertising Copytesting (PACT), Multiple