Biometric research measures psychological responses, such as attitudinal changes.
Correct Answer:
Verified
Q74: Biometric research measures physiological or physical responses
Q75: Copytesting conducted online offers agencies a measure
Q76: Cognitive neuroscience concentrates on attitudes and verbal
Q77: Measuring emotional reactions to ads is important
Q78: A portfolio test is a display of
Q80: Advertising tracking research can show when "wear-out"
Q81: The principles of position advertising copytesting (PACT)state
Q82: PACT stands for position advertising copytesting.
Q83: Cognitive neuroscience shows where brain activity occurs,
Q84: The real advantage of cognitive neuroscience to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents