Procedures used to evaluate advertising and marketing should be developed prior to launching the campaign.

Name: Procedures used to evaluate advertising and marketing should be developed prior to launching the campaign.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Developing evaluation procedures prior to launching a campaign helps to ensure that the evaluation is systematic and comprehensive. It also helps to identify the criteria against which the success of the campaign will be measured.

Procedures Used to Evaluate Advertising and Marketing Should Be Developed