Proactive prevention strategies include entitlings and enhancements.
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Q130: Claiming a product is low-carb while displaying
Q131: Each of the following is an impression
Q132: The public relations department issues the following
Q133: Proactive damage control strategies include entitlings, enhancements,
Q134: Reactive damage control strategies include internet interventions,
Q136: Saying, "We didn't cause this negative event
Q137: An enhancement is a reactive damage-control strategy
Q138: Saying, "We could not have prevented this
Q139: When the public relations department issues a
Q140: A strong company image that takes years
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