The duration of an advertising campaign is affected by:
A) both the reach and frequency of the campaign
B) the reach of the campaign, but not the frequency
C) the frequency of the campaign, but not the reach
D) neither the reach or frequency of the campaign

Question

Quizplus · Accepted Answer

The duration of an advertising campaign is affected by both the reach and frequency of the campaign. The reach indicates the number of people who see the ad, while frequency indicates how often they see it. Both factors can impact the effectiveness of the advertising campaign, and determining the optimal duration will depend on finding the right balance between the two.

The Duration of an Advertising Campaign Is Affected By