In terms of spokesperson characteristics, which is the degree of confidence or the level of acceptance consumers place in the spokesperson's message?
A) trustworthiness
B) expertise
C) credibility
D) likeability

Question

Quizplus · Accepted Answer

Trustworthiness refers to the degree of confidence or the level of acceptance consumers place in the spokesperson's message.

In Terms of Spokesperson Characteristics, Which Is the Degree of Confidence