When an accountant serves as a spokesperson in an advertisement for an accounting service, viewers who are also accountants find the ad to be more credible based on:
A)attractiveness.
B)similarity.
C)likeability.
D)persuasiveness.

Question

Quizplus · Accepted Answer

Viewers who are also accountants will find the spokesperson in the ad to be more credible because of similarity. They share the same profession and therefore are more likely to trust the expertise and knowledge of the accountant in the advertisement. Attractiveness, likeability, and persuasiveness may also play a role in the effectiveness of the ad, but they are not the primary factor contributing to increased credibility for viewers who share the same profession.

When an Accountant Serves as a Spokesperson in an Advertisement