
Typical person spokespeople do not have the name recognition of celebrities, and as a result, advertisers often use multiple sources within one advertisement to build credibility.
Correct Answer:
Verified
Q264: The potential for negative publicity caused by
Q265: Celebrity endorsers are used for ads because
Q266: Paid actors or models can be used
Q267: A spokesperson's credibility is derived from the
Q268: In terms of endorsers, celebrities and CEOs
Q270: In terms of source characteristics, CEOs score
Q271: A business-to-business advertisement for Service Metrics about
Q272: In terms of source characteristics, attractiveness has
Q273: As a source characteristic, expertise can be
Q274: Celebrities normally score well in terms of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents