The potential for negative publicity caused by inappropriate actions of celebrities has led some advertisers to use deceased celebrities.
Correct Answer:
Verified
Q259: Of the following types of celebrity endorsements,
Q260: One danger in using celebrities as spokespersons
Q261: Ads work better if the audience can
Q262: Typical person sources tend not to have
Q263: As a source characteristic, similarity is the
Q265: Celebrity endorsers are used for ads because
Q266: Paid actors or models can be used
Q267: A spokesperson's credibility is derived from the
Q268: In terms of endorsers, celebrities and CEOs
Q269: Typical person spokespeople do not have the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents