
Generic message strategies can be used to create brand awareness.
Correct Answer:
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Q50: A hyperbole message strategy involves an explicit,
Q51: A hyperbole form of cognitive message strategy
Q52: The mcgarrybowen advertising agency bases its work
Q53: The advertising appeal is the primary tactic
Q54: Cognitive message strategies include generic messages, preemptive
Q56: The three categories of message strategies coincide
Q57: Generic message strategies are not used in
Q58: When using the hierarchy of effects model
Q59: In the hierarchy of effects model, conative
Q60: If an advertisement highlights the benefits of
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