The preemptive message strategy works best for a firm that is clearly the brand leader and is the dominant company in the industry.

Question

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The preemptive message strategy is often used by companies to establish a strong position for their product or brand before competitors do, which is more characteristic of firms seeking to gain a foothold or challenge the dominance of existing leaders, rather than those already in a clear leading position.

The Preemptive Message Strategy Works Best for a Firm That