The three categories of message strategies coincide with the three components of attitude.
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Q3: Generic message strategies are seldom found in
Q4: A cognitive message strategy's main message is
Q5: If an advertisement highlights the benefits of
Q7: To provide protection from lawsuits, company leaders
Q9: In terms of the three components of
Q12: Cognitive message strategies include generic messages, preemptive
Q45: The preemptive message strategy works best for
Q51: A hyperbole form of cognitive message strategy
Q55: Generic message strategies can be used to
Q76: The "Soup is Good Food" tagline used
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