The largest amount of spending for alternative advertising in the United States focuses on:
A) brand entertainment
B) online/mobile
C) interactive marketing
D) social media

Question

Quizplus · Accepted Answer

According to recent data, online/mobile advertising is the largest area of spending for alternative advertising in the United States. This includes display ads, video ads, mobile ads, and search engine marketing. While social media and interactive marketing are also significant areas of spending, they do not surpass online/mobile advertising in terms of overall investment. Brand entertainment, which involves creating original content that features and/or promotes a brand, is a less common form of advertising and therefore does not receive as much investment as online/mobile advertising.

The Largest Amount of Spending for Alternative Advertising in the United