Geodemographic segmentation combines all of the following, except:
A) census demographic information
B) geographic information
C) product usage information
D) psychographic information

Question

Quizplus · Accepted Answer

Geodemographic segmentation combines demographic, geographic, and psychographic information to classify consumers into specific groups based on their characteristics and behaviors. However, product usage information is not a common factor used in geodemographic segmentation.

Geodemographic Segmentation Combines All of the Following, Except