Using gender, age, ethnicity, and income as market segmentation variables is the application of which approach?
A) demographics
B) psychographics
C) geographic
D) polygraphic

Question

Quizplus · Accepted Answer

Demographics is the approach of market segmentation that uses factors such as gender, age, ethnicity, and income to classify and understand consumer behavior. This approach focuses on measurable and observable characteristics of a population, which can help marketers identify and target specific consumer groups with tailored marketing strategies. Psychographics, on the other hand, considers the psychological and emotional traits, values, lifestyles, and attitudes of consumers, while geographic segmentation divides a market based on geographical indicators such as location, climate, or cultural differences. Polygraphic segmentation combines multiple segmentation variables to create more specific and targeted market segments.

Using Gender, Age, Ethnicity, and Income as Market Segmentation Variables