One method of business-to-business market segmentation utilizes company size as a segmentation variable.

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Segmentation by company size is a commonly used method in B2B marketing, as different companies have different needs and capabilities. Small businesses may have different requirements and budgets than large corporations, for example, so segmenting by company size can help businesses tailor their marketing efforts to better meet the needs of different customers.

One Method of Business-To-Business Market Segmentation Utilizes Company Size as a Segmentation