When marketing to children, a company is using generations as the segmentation variable.

Name: When marketing to children, a company is using generations as the segmentation variable.
Brand: Quizplus
Rating: 4.9 (36 reviews)

Question

Quizplus · Accepted Answer

Generations are not a segmentation variable when marketing to children as children belong to a specific age group or demographic rather than a generational cohort. Segmentation variables for children's marketing may include age, gender, interests, and parental influence.

When Marketing to Children, a Company Is Using Generations as the Segmentation