When a brand is viewed a superior, a good value, and of high quality, the brand enjoys:
A) diligence
B) acceptance
C) salience
D) divergence

Name: When a brand is viewed a superior, a good value, and of high quality, the brand enjoys: A) diligence B) acceptance C) salience D) divergence
Brand: Quizplus
Rating: 4.8 (38 reviews)

Question

Quizplus · Accepted Answer

Salience refers to the prominence or importance of a brand in the consumer's mind, often associated with perceptions of superiority, good value, and high quality.

When a Brand Is Viewed a Superior, a Good Value