What kind of strategy can reduce rivalry with competitors and fight off the threat of substitute products because customers are loyal to the company's brand?
A) low-cost leadership
B) focused
C) defensive
D) differentiation

Question

Quizplus · Accepted Answer

Differentiation strategy focuses on creating a unique product or service that is perceived as superior by customers, which leads to brand loyalty. By offering something that cannot be easily replaced by substitute products, the company can reduce rivalry with competitors and fend off the threat of substitutes.

What Kind of Strategy Can Reduce Rivalry with Competitors and Fight