When Sony PlayStation users want to access amenities on the Sony Web site,they are required to log in and supply information such as their name,e-mail address,and birth date.They are also given the opportunity to complete a survey that captures much more information about them and their gaming habits.Sony gathers this information and makes it available internally to better serve the customer.This is an example of a company using:
A) learned research.
B) stimulus/response marketing.
C) knowledge management.
D) sales-oriented marketing.
E) motivational research.

Question

Quizplus · Accepted Answer

This is an example of knowledge management, which involves collecting and analyzing customer data to better understand their needs and preferences. By gathering information about customers' gaming habits and preferences, Sony can tailor its products and services to better serve them. Knowledge management is the process by which learned information from customers is centralized and shared in order to enhance the relationship between customers and the organization.

When Sony PlayStation Users Want to Access Amenities on the Sony