Best Buy instituted a system in all of its stores that customizes their product offerings for the five key customer segments it has identified: affluent professional males,young entertainment enthusiasts,upscale suburban moms,families who are practical technology adopters,and small businesses with fewer than 20 employees.This focus implies that Best Buy is:
A) ethnocentric.
B) demand based.
C) sales-centric.
D) supply based.
E) customer-centric.

Question

Quizplus · Accepted Answer

Best Buy's system of customizing product offerings for its identified customer segments indicates a customer-centric approach, where the company's focus is on catering to the needs and preferences of its customers. A customer-centric focus is an internal management philosophy to the marketing concept.

Best Buy Instituted a System in All of Its Stores