In many marketing textbooks,including this one,there is the principle that if a retailer sets the price too low,it will frustrate sales based on __________.The write-off of $1.6 million in merchandise proves otherwise given the context.
A)customer satisfaction
B)consumer law
C)the price-is-right notion
D)perceived reasonable value
E)none of the above

Question

Quizplus · Accepted Answer

In this case,the idea of "reasonable price" meaning "perceived reasonable value" is trumped by the human nature.

In Many Marketing Textbooks,including This One,there Is the Principle That