When a company develops its product,it must communicate (i.e.,promote)the benefit to consumers.Does Doug Reffue's Facebook posting (and free ticket offer)meet that criterion?
A) No, it is simply an apology.
B) Yes, sex sells and there is no such thing as bad publicity.
C) No, only the team benefits and there are always free tickets set aside for promotions.
D) Yes, because Reffue, even if insincere, is still promoting the team as family entertainment.
E) No, because only the team's gate receipts benefitted and the public was essentially teased.

Question

Quizplus · Accepted Answer

Virtually any communication,even one that is remedial of a botched promotional strategy,is promotion.What Reffue did here was return to the message of wholesome family entertainment after that value was violated.

When a Company Develops Its Product,it Must Communicate (I