Customer relationship management systems are the use of a huge database that combines all of a company's data and allows users to access the data directly, create reports and obtain answers to what-if questions.

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Customer relationship management (CRM) systems focus on managing a company's interactions with current and potential customers, not just combining all company data. They help in organizing, automating, and synchronizing sales, marketing, customer service, and technical support.

Customer Relationship Management Systems Are the Use of a Huge