The __________ strategy involves an attempt to distinguish the firm's products or services from others in the industry.
A) cost leadership
B) differentiation
C) focus
D) internal growth
E) liquidation

Question

Quizplus · Accepted Answer

The differentiation strategy involves creating a unique product or service that sets the company apart from competitors. This can be done through product design, quality, branding, customer service, or other factors. The goal is to target customers who are willing to pay a premium for the unique offering, and to build customer loyalty and brand recognition.

The __________ Strategy Involves an Attempt to Distinguish the Firm's