To ensure that their client managers understand the analysis terminology, ethical research companies use all of the following except:
A) handbooks or glossaries defining marketing research terms
B) appendices in reports that illustrate analysis concepts
C) definitions of analysis terms embedded in reports
D) footnotes or annotations with tables and figures that explain the analysis concepts used
E) substitution of terms with those used by the client so that they feel comfortable with the level of language used

Question

Quizplus · Accepted Answer

The substitution of terms with those used by the client would not necessarily ensure that the client managers understand the analysis terminology. The other options, A through D, are all effective ways for ethical research companies to ensure that their client managers understand the terminology.

To Ensure That Their Client Managers Understand the Analysis Terminology